Client Overview
Enlight Mental Health & Wellness offers compassionate, expert care for women navigating the emotional and physical challenges of menopause and perimenopause. Founded by dual-certified Nurse Practitioner Laura Bass, Enlight combines psychiatric care with a holistic, hormone-aware approach to help women reclaim clarity, balance, and vitality.
Project Scope
This project involved a full rebranding and digital overhaul to better reflect Enlight’s empowering mission and connect more effectively with its audience. I redesigned the website with a modern, soothing aesthetic and improved UX to make information more accessible and engaging. A new logo was developed to reflect Enlight’s vision of empowering women to be on the right path to better their health. I refined the brand identity across the site with updated typography, color palette, and visuals that support a calm, trustworthy, and informed atmosphere. Additionally, I added a custom blog and an interactive self-assessment quiz to increase engagement, support client education, and position Enlight as a go-to resource in hormonal and mental wellness.
Challenges
- Marketing a niche service in the healthcare industry
- Developing a custom, self-assessment quiz within the websit
Technologies Used
- WordPress
- Elementor
- Adobe Illustrator
- Klaviyo
