Client Overview
Farmbus functions as a bridge from farm to city, distributing locally grown food to families in urban areas while educating people about food security and sustainability. Through the FarmBus CSA, members support each seasonal harvest by subscribing to a weekly or bi-weekly share of local produce and artisanal foods.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, and building automated marketing workflows.
Challenges
When FarmBus approached HyperMosaic, they were facing several critical challenges:
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
- No photos on site
Technologies Used
- WordPress CMS
- Elementor custom responsive theme development
- Implemented Google Reviews on site
Mark Lilly
Founder of Farmbus
