Client Overview
FinHolo provides small to mid-sized businesses with virtual CFO services, empowering owners to build more bankable, sellable companies that create meaningful impact in their communities. With over 40 years of financial leadership behind its founder, Linda Heath, FinHolo bridges deep industry insight with an evolving, cloud-based business model.
Project Scope
The FinHolo project began with a comprehensive brand discovery phase to understand the company’s mission, values, and audience. This foundation informed the redesign of the logo, which was crafted to convey Linda’s history in the business and FinHolo’s evolving role as a forward-thinking virtual CFO service. The website was completely rebuilt with an emphasis on user experience, intuitive navigation, and strategic messaging that clearly communicates FinHolo’s offerings and value proposition. We refined the overall brand identity—updating the color palette, typography, and visual language to reflect a more modern, cohesive presence. Finally, the site’s content tone and messaging were carefully shaped to align with FinHolo’s voice: professional, empowering, and client-centered.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- Brand Identity and old logo was dated and needed to be refreshed while respecting the Client’s former logo design
- Client testimonials and social proof were underutilized
- Existing website lacked clarity about offered services
- Minimal online visibility through review platforms
Technologies Used
- WordPress CMS
- Elementor custom responsive theme development
- Adobe Illustrator & Photoshop
