Client Overview
Keel Custom Homes is an experienced custom home builder in Richmond, Virginia with a passion for designing homes full of character and giving their customers amazing experiences.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, building automated marketing workflows, integrating a robust e-commerce platform, and implementing an online booking system for their specialized service.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- Squarespace
- Email Marketing
- Buildertrend
- Google Search Console
- Google Analytics
- Custom Development
HyperMosaic has been a game-changer for Keel Custom Homes. Adam's expertise in SEO and organic search strategies has delivered a substantial increase in website traffic, translating into more engaged customers and qualified leads. Adam listens, strategizes, and delivers results with precision and creativity. His ability to simplify complex digital strategies and align them with our brand’s vision has been invaluable. HyperMosaic has become an extension of our team, and I highly recommend Adam to anyone looking to enhance their online presence
Jeff Bunch
Co-Founder, Keel Custom Homes
