Client Overview
METAFITRX is Richmond, Virginia’s premier Longevity, Weight Loss & Performance Laboratory, offering specialized services including DEXA scans, RMR testing, VO2max assessments, and personalized health behavior coaching. The facility serves as a comprehensive resource for individuals seeking data-driven approaches to fitness and wellness.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, building automated marketing workflows, integrating a robust e-commerce platform, and implementing an online booking system for their specialized service.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- WordPress
- Elementor
- Klaviyo
- Google Reviews API integration
- WP Amelia Custom Booking
- WooCommerce
- Stripe Payments
- Custom waiver and e-signature plugin for WordPress
