Client Overview
Net Lobster are Netsuite consultants that eliminate the operational chaos that plagues promotional product companies—from manual PromoStandards integration to spreadsheet-dependent order tracking.
They architect promotional marketing operations, understands supplier relationships, compliance requirements, and the multi-vendor coordination that generic consultants have never encountered.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, building automated marketing workflows, integrating a robust e-commerce platform, and implementing an online booking system for their specialized service.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- WordPress CMS
- Elementor custom responsive theme development
- Klaviyo ESP integration
- Google Reviews API integration
- Custom Form Design and Generation
