Client Overview
Orthopedic Physical Therapy Inc., has been Richmond’s trusted partner in pain relief for 40 years, specializing in one-on-one, hands-on care that treats the root cause of pain. Founded by Tracy Adler, OrthoPT became the first in Virginia to offer Dry Needling and with recognition including seven consecutive Best Bedside Manner Awards, and promising expert care with customized treatment plans.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing a blog and FAQ section, and streamlined page information and client contact.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- WordPress
- Elementor
Adam was great to work with while developing our new website. He has a great vision of what will attract customers. He was easy to work with and we are very happy with the results.
Tracy Adler
Founder, Orthopedic Physical Therapy Inc.
