Client Overview
Rainbow Trout Kitchen is a Richmond-based small batch granola business specializing in small batches using wholesome, all-natural, whole grain ingredients. They use real Madagascar vanilla extract and clover honey, and their recipe has been perfected over more than a decade. It’s low in sodium, a good source of fiber, and made with love – not mass-produced.
Project Scope
The Client required a complete website overhaul to better showcase their unique product and establish a stronger online presence. The redesign focused on improving user experience, make shopping easier, and emphasize the RTK brand more.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Minimal online visibility through review platforms
Technologies Used
- Shopify
- Google Reviews API integration
- Ad design and generation
Working with HyperMosaic has added tremendous value to our small granola business. Adam understands the latest trends in digital marketing and has helped us boost our sales with additions to our website and social media. He is quick to respond to our needs, generous with his ideas and is always willing to take the time to help us understand new strategies.
Ashley Wallace
Co-Founder, Rainbow Trout Kitchen
