Client Overview
Well Feet provides convenient, professional foot care by skilled nurses, right in the comfort of Richmond, VA homes and senior living communities. Their specialized mobile nursing service focuses on maintaining foot health for seniors and those with limited mobility.
Project Scope
Our engagement with Well Feet involved comprehensive website optimization and SEO implementation to increase their online visibility and generate qualified leads. The project included:
- Technical SEO audit and implementation
- Website performance optimization
- Analytics setup and conversion tracking
- Local SEO enhancement for the Richmond, VA market
- Content refinement to highlight their unique service offering
Challenges
When Well Feet approached HyperMosaic, they were facing several critical challenges:
- Invisible to Search Engines: The Wix-built website was inadvertently set to “no indexing,” preventing Google from discovering and ranking their content.
- Zero Organic Traffic: Without proper SEO implementation, the business was receiving no search engine visibility, despite offering a specialized service with limited local competition.
- Underutilized Website: The client had invested in a professional website that wasn’t generating leads or supporting business growth.
- Limited Technical Knowledge: As healthcare professionals focused on patient care, the Well Feet team lacked the technical expertise to identify and resolve website performance issues.
Results
The impact of our work was immediate and significant:
- From Invisible to Page One: Well Feet began appearing in relevant local searches within weeks of our intervention
- Lead Generation: The client started receiving regular phone calls and form submissions from the website
- Business Growth: Increased visibility led to new client acquisition and business expansion
- Client Empowerment: We provided the Well Feet team with basic monitoring tools and knowledge to understand their ongoing web performance
Technologies Used
- Wix: Worked within the client’s existing website platform
- Google Search Console: Implemented for site monitoring and performance tracking
- Google Analytics: Deployed for visitor insights and conversion tracking
- Google Business Profile: Enhanced for local search visibility
- Schema Markup: Implemented structured data for improved search presence
Adam is wonderful to work with! He understood the concepts and vision I had for my website and then created it. I would recommend HyperMosaic for any website project!
Laura Bass
Founder, Well Feet
