Client Overview
The WISC is a community-driven facility dedicated to making fitness and fun accessible for everyone. With state-of-the-art amenities, a wide array of programs, and a team of experienced professionals, WISC has become the go-to destination for active families in Williamsburg and beyond.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, building automated marketing workflows, integrating a robust e-commerce platform, and implementing an online booking system for their specialized service.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- WordPress Elementor
- Google Analytics
- Custom Development
Founder of WISC
