Client Overview
Trichome Institute develops high-quality courses and industry recognized certifications to educate consumers, dispensary staff, consultants, entrepreneurs, government entities, and more.
Project Scope
The Client required a complete website overhaul to better showcase their unique services, establish a stronger online presence, and create an effective lead generation system. The redesign focused on improving user experience, implementing conversion-optimized elements, building automated marketing workflows, integrating a robust e-commerce platform, and implementing an online booking system for their specialized service.
Challenges
- Existing website lacked clear service descriptions and calls-to-action
- No structured lead capture system was in place
- Client testimonials and social proof were underutilized
- Limited integration with email marketing platforms
- Minimal online visibility through review platforms
Technologies Used
- WordPress
- Shopify
- Klaviyo
- Judge.me
