Client Overview
Wire 2 Wire develops innovative health solutions for horses, dogs, cats, and livestock. Our signature products include SilvaPlex Immune Support and Shampoo
Project Scope
Our engagement with Wire 2 Wire Vet Products involved a comprehensive e-commerce platform migration and brand consolidation project. The multi-faceted initiative included:
- Migration from Ecwid to Shopify e-commerce platform
- Consolidation of multiple separate brand stores into a unified shopping experience
- Implementation of integrated email marketing systems
- Streamlining of inventory management and order processing
- Ensuring seamless data transfer of products, customers, and order history
Challenges
When Wire 2 Wire Vet Products approached HyperMosaic, they were facing several significant business and technical challenges:
- Platform Limitations: Their existing Ecwid platform had reached its functional limits, constraining business growth and creating operational inefficiencies.
- Fragmented Brand Experience: Multiple separate brand stores created a disconnected customer experience and complicated backend management.
- Marketing Inefficiencies: Lack of integrated email marketing made customer communication difficult and limited promotional capabilities.
- Inventory Redundancies: Separate storefronts led to duplicate product listings and complicated inventory management.
- Data Migration Concerns: Risk of losing critical business data during the platform transition, including customer information and order history.
Technologies and Platforms
- Shopify
- Judge.me
- Klaviyo
From rebuilding our website to tying together the web page and selling/delivery modules that make up the ‘back room’, to integrating the social media platforms, you have moved us into the modern world in short order. When we started working with you and your team, I did not anticipate that you would present us with such a clear and well laid out marking plan that includes detailed steps needed to effectively get the most out of tools such as Facebook, Instagram and Google. Your outline, without being asked, took the entire project to another level. The fact that I didn’t have to ask for this next step makes all the difference. Nice that you were able to address questions I didn’t know existed. Great job.
Richard Hoffberger
Co-Founder, Wire2Wire Vet Products
